Trying to horrify smokers!

Health regulators have long been trying to horrify smokers and encourage them to quit by putting different types of warnings on the cigarette packs. Next in the warning series are “graphical warnings” which the experts hope would be effective in preventing tobacco use.
WHO’s call for pictorial warnings
Following the saying “a picture is worth more than words can say”, the World Health Organization (WHO) has urged the governments to put gruesome picture warnings on the cigarette packs to highlight the hazards of tobacco intake.
It is believed that the horrible pictures of rotting lungs, miscarried fetuses and bleeding brains would motivate the smokers to quit and also prevent others from picking up the habit."Today, WHO urged governments to require that all tobacco packages include pictorial warnings to show the sickness and suffering caused by tobacco use," said the Geneva-based health agency in a statement.
The mandatory graphical warnings conveying the disastrous consequences related to tobacco use to the general public will be placed on "all main faces of the pack so that the warnings will be visible no matter which side of the pack is displayed at retail."
The UN health agency asked the worldwide governments to put as shocking images on the packs as they can. "More graphic images are considered to have a greater impact and to be more likely to lead to behavioural change," it said.
Proved: Graphical warnings are effective
"Effective health warnings, especially those that include pictures, have been proven to motivate users to quit and to reduce the appeal of tobacco for those who are not yet addicted," said the agency.
Countries like Brazil, Canada, Singapore and Thailand have already been plastering picture warnings showing illnesses caused by tobacco on cigarette packs. And WHO says studies in these countries have proved that putting gruesome picture warnings on tobacco product packages significantly helps in reducing its use.
The WHO has launched its own explicit poster campaign for World No Tobacco Day on Sunday, May 31, 2009. The poster campaign combined the picture of bleeding brains with the text warning "smoking causes brain strokes" and the other picture of rotting gums comes with the warning "tobacco causes mouth diseases".
Dr. Ala Alwan, WHO’s assistant director general, said: “Health warnings on tobacco packages are a simple, cheap and effective strategy that can vastly reduce tobacco use and save lives. But they only work if they communicate the risk.
“Warnings that include images of the harm that tobacco causes are particularly effective at communicating risk and motivating behavioral changes.”However, WHO complained that nine out of 10 people in the world have no access to such warnings. It added that even among people who are aware of tobacco’s harmful consequences, few understand its specific health risks. This is why the agency’s campaign this year focuses on decreasing tobacco use by increasing public awareness of its dangers.

Cancer survivors remains unaffected!

The level of cardiovascular fitness among cancer survivors remains unaffected by therapies, say researchers."We know physical activity is a critical component of cancer survivorship, both during and after cancer treatment," says Jennifer LeMoine, a post-doctoral research fellow at Georgetown University (GU). In order to prescribe an exercise programme, it's critical that we understand our patient's fitness level and whether or not treatment has had an impact on their cardiovascular health," she said.
Researchers conducted a chart review of 49 women who attended a physician-directed fitness clinic for cancer survivors, founded and run by Priscilla Furth, the study's co-author.The data included demographics, physical activity levels and cancer treatment type, duration and time since their treatment.
Fitness assessments were conducted using a three-minute step test during a clinic visit. The purpose of the study was to access the step test as a way of determining a patient's current cardiovascular fitness level.Overall, 33 per cent of the survivors were sedentary and 67 per cent reported being physically active. Thirty-five or 71 per cent of the participants completed the step-test. Test completion and heart rate recovery were not affected by treatment or age.The findings were presented at the American College of Sports Medicine in Seattle.

Ringing loudly for about 30 seconds!

Just the ring of a cell phone can pose a dangerous distraction for drivers, especially when it comes in a classroom setting or includes a familiar song as a ringtone, says a new study."In any setting where people are trying to acquire knowledge and trying to retain that information in some way, a distraction that may just seem like a common annoyance to people may have a really disruptive effect on their later retention of that information," said the study's lead author, Jill Shelton, a postdoctoral psychology fellow in Arts & Sciences at Washington University in St. Louis.
The study in the Journal of Environmental Psychology includes an experiment in which Shelton poses as a student seated in the middle of a crowded undergraduate psychology lecture and allows a cell phone in her handbag to continue ringing loudly for about 30 seconds.
Students exposed to a briefly ringing cell phone scored 25 percent worse on a test of material presented before the distraction.
Volunteers tested later scored about 25 percent worse for recall of course content presented during the distraction, even though the same information was covered by the professor just prior to the phone ring and projected as text in a slide show shown throughout the distraction. Students scored even worse when Shelton added to the disturbance by frantically searching her handbag as if attempting to find and silence her ringing phone.
"Many of us consider a cell phone ringing in a public place to be an annoying disruption, but this study confirms that these nuisance noises also have real-life impacts," Shelton said.
"These seemingly innocuous events are not only a distraction, but they have a real influence on learning," the expert added. Titled "The distracting effects of a ringing cell phone: An investigation of the laboratory and the classroom setting," the study was conducted at Louisiana State University.The study found that unexpected exposure to snippets of a popular song, such as those often used as ringtones, can have an even-longer-lasting negative impact on attention.Thus, people who use popular songs as a personal ringtone may be increasing the odds their cell phone rings will be more distracting.